Nike.com - Mobile Front End

My longest project at R/GA was completing the nike.com mobile front end.

Working closely with designers and UX, I built, prototyped and refined final mobile solutions for the main nike.com site. The biggest challenges were a robust and intuitive navigation, a smooth checkout process, a clean basket and variation of different product pages.

I also ran performance test with Charles, trying to reduce image sizes and recording the variation in perceived load time.

On the main desktop site, I built a number of innovative hero displays, animated product rotations, interactive features, as well as building tools for the Nike content creators to understand the concept of breakpoints.

Client Nike | Date: Aug 2012 | view site

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